Dual Coding Theory explains why combining visual and verbal information creates stronger learning than either method alone. Developed by Allan Paivio, this influential theory demonstrates how our separate visual and verbal processing channels can work together to enhance understanding, retention, and recall.
This microburst explores the cognitive science behind dual coding and how to leverage it in learning design. You’ll discover why presenting complementary information through both channels creates dual memory traces and reduces cognitive load, while understanding common implementation mistakes that actually hinder learning.
Learn practical approaches for determining when and how to use visuals effectively, from simple supporting graphics to complex visual explanations. Understand the crucial difference between decorative visuals that distract and meaningful visuals that enhance comprehension.
Perfect for learning professionals seeking to use visuals more strategically in their designs. Discover evidence-based techniques for combining words and images to create learning experiences with dramatically improved retention and application.
