Why we don’t act on what we know
We assume that if people know something, they will naturally do it. But in reality, knowledge alone rarely leads to action. The knowing-doing gap is one of the most persistent challenges in learning and performance—whether in corporate training, leadership development, or behavioral change.
This session explores the cognitive and psychological barriers that prevent people from applying what they know, from habit formation and decision fatigue to social and environmental influences. You’ll learn why people can understand a concept, agree with it, and still fail to act on it—and why traditional training approaches often fail to close this gap. Through a science-based exploration of motivation, behavior change, and cognitive inertia, this session will help you understand what it truly takes to move learners from knowledge to action. Whether you design training or lead teams, this workshop will challenge the way you think about learning transfer and real-world application.
