Theories of motivation
Even the best-designed instruction can fail if learners aren’t motivated. Theories of motivation help explain why people choose to engage, persist, and perform—and why they sometimes don’t. This section covers key theories of motivation that shed light on human motivation, especially in the context of work and learning. Understanding these models can help you design programs that not only teach skills but also support the drive to apply them.
Alderfer's ERG Theory
Concise, research-based overview of Alderfer's ERG Theory—existence, relatedness, and growth needs—and its relevance to workplace motivation and learning.
ARCS Model of Motivation
Learn what the ARCS Model is, how it supports learner motivation, and how to apply it. It covers all four components with examples for corporate L&D.
Attribution Theory
Explore Attribution Theory and its relevance to workplace learning. Learn how causal explanations shape motivation, performance, and learner engagement—and how to support adaptive thinking.
Cognitive Evaluation Theory
Cognitive Evaluation Theory explains how rewards, feedback, and structure affect intrinsic motivation by shaping autonomy and competence.
Equity Theory
Equity Theory explains how fairness perceptions drive motivation, influencing employee behavior, job satisfaction, and responses to workplace inequities.
Expectancy Theory
Expectancy Theory explains motivation based on the belief that effort leads to performance and valued rewards, shaping workplace behavior.
Herzberg's Two-Factor Theory
Herzberg's Two-Factor Theory explains motivation at work, highlighting the difference between motivators and hygiene factors in driving job satisfaction.
McClelland's Theory of Needs
McClelland's Theory of Needs explains how achievement, affiliation, and power shape motivation and behavior in workplace settings.
Regulatory Focus Theory
Regulatory Focus Theory explains how promotion and prevention focus shape goal pursuit, decision-making, and motivation in learning and behavior.
Self-Determination Theory
Self-Determination Theory explains how autonomy, competence, and relatedness drive motivation. Learn how to apply it in corporate learning.
Temporal Motivation Theory
Temporal Motivation Theory explains how time, expectancy, and value influence motivation, helping design programs that reduce procrastination.